Google Panda Updates Effects On Link Wheel

SEO has been one important and vital tool to be able to top the major search engines like Google. However, not all of the content made available on the web are quite useful as there are some content which are very useless. This may have helped some Internet marketers top the search engine results for a while but not until the Google Panda Update was launched and introduced to the Internet. Due to this, there had been major changes to how the search results appear. Panda was created to “content farms” as they called it, which combined the content with low-quality according to the most searched keywords up on Google and in sites like About.com, eHow.com, etc.
What the Google Panda Update did was that it removed the spam farms on the top page of the search results and this is quite an advantage for the quality publishers. Most of the sites with spun content have lost their rankings and those with quality content have moved higher on the Google search result rankings. Usually, the sites that come with duplicate content have been removed while those sites having editorial, opinionated and original content were not affected on the Google Panda update. Some of the content sites that did well contained unique videos embedded on their pages, social networking site accounts and others.
For those Internet markets who have been affected with the Panda update in some ways, well they may find it a good news that they have not see the result of dropping in Yahoo or Bing where they get a foundation to build. Surely, they want to get their rankings back online, so they should ensure to install Google Webmaster Tools account and be able to rebuild each segment of their site. Furthermore, they can also improve their site by adding new content in the site and creating social media profiles and be able to add them into the site.

For the Internet marketers or site owners who wish to take advantage of the Panda, it is advisable that they look at installing blog on the site on a daily or weekly basis. More than quantity of content, fresh and brand new content is more essential than ever and they should also be able to integrate Facebook as well as Twitter feeds into the site. When they get more links from these two social networking sites, it will be of better advantage on their part. When their site comes with duplicate content on the site, they need to watch those no-indexed pages to be able to avoid the whole site looking a splog or a spam blog.

Panda is considered the largest algorithm change for the past decade and this affected over 16% of all search questions. It was recommended that 300-word unique and fresh articles would be able to provide better index rate and get to pass a considerable amount of “link juice” compared to the 200-word article post. Also, link wheel web 2.0 is being abused by the automated software and Google Update Panda reduced the number of Web 2.0 websites to only those sites having better and stricter editorial standards.

Tips for Lead Generation (Advanced SEO)

Excellent SEO writing requires a great deal of work, research, and attention to detail. When you add the end goal of marketing for lead generation to the mix, it becomes a delicate balance of compelling content, proper grammar, clever keyword use, and persuasive style.
Outstanding SEO writing for lead generation is highly valuable to your clients, as well as to your own freelance business. Follow these 10 SEO writing tips and watch as your marketing content becomes more effective:

1. Know What You’re Selling

Whether it is an informational product or the latest, greatest high-tech gadget, you will not produce very compelling content if you do not know anything about the product. Take the time to get to know the product by researching, reading customer reviews, and asking the manufacturer questions whenever possible. In short, become an expert before you ever touch the keyboard.

2. Know Your Market

You would not try to sell a tractor to a New York business executive. It does not matter how persuasive your SEO writing is; the executive would neither be interested in nor have a need for such an item. When you are using SEO writing techniques to generate leads, it is important to focus on targeting qualified leads. These are people who would be interested in the product and have a need for it.

3. Know How to Relate

Once you have established who your targeted market is, you need to understand how to relate to them on their own level. If you are targeting average income households, do not use jargon that high-paid professionals use. You want to bond with your audience with your writing, not alienate them.

4. Know Your Approach

You must remember that you are not actually trying to sell the product at this point; you simply want to entice the reader to take further action. This action may be filling out a contact form, signing up for a free report, or clicking on a link.
This is where many writers encounter trouble with their lead generation content. You need to provide enough information that the reader is intrigued to take action, but not so much that there is nothing left to learn. Be careful not to browbeat the reader; you could risk deterring them from investigating the product further. This is where that delicate balance is so crucial. Practice is key.

5. Empathize with Your Readers

As you are crafting your content, it is prudent to consider the questions and concerns your targeted audience might have. Ask yourself what you would want to know if you were considering this product, and then answer those questions in the appropriate tone. Provide as much detail as possible without giving away the big picture.

6. Write for Your Readers First

Before you go crazy with SEO practices, be mindful of the fact that search engines are not actually reading your content: your audience is. Keep thoughts organized, cohesive, comprehensive, and relevant. Avoid overwhelming your readers with long sentences and paragraphs. Break up the text with lists and strong subheadings so that it is easier to digest.

7. Pass on Passive Voice

Passive voice is poor grammar; it is also confusing to readers. You want your audience to take action. It is very difficult to motivate action with passive writing. Always use active voice when generating leads.

8. Hook Your Readers

If you are going to turn casual browsers into valuable leads, you have got to sell them on the idea that your product is unique, valuable, and highly beneficial for them. Provide examples of how the product is innovative. Give charts and statistics when available. Include testimonials from other customers. Make it irresistible to your readers.

9. The Power of Psychology

One tried and true marketing technique is creating a sense of urgency in your readers. Simply adding language such as “for a limited time only” triggers an instant reaction in the mind that compels your reader to take action. Use it.


    10. Adding the SEO: Now it is time to add your SEO to your writing. Go through your content and find places that you can work in your keywords naturally. If you have to restructure a sentence or two to make it work, then do so. Add meta tags and descriptions and promote your content.

Excellent SEO writing for lead generation is writing that focuses on your targeted audience first. Only after you have created this compelling content should you incorporate your SEO power. The result will be high quality content that is motivating, captivating, and high ranking.